Annual Report Design

Ten commandments of annual report design

July 24, 2018 | 0 Comments

The words ‘annual report’ can often conjure up images of encyclopaedic documents with page after page of uninspiring text and financial figures crammed from margin to margin. But this doesn’t necessarily need to be the case. Of course, when done poorly, annual reports can represent the heights (and depths) of the quintessentially boring ‘business report’.…

Good design

The ten commandments of good design

May 28, 2018 | 0 Comments

  German industrial designer Dieter Rams famously asked himself the question: Is my design good design? In most of the developed world, it’s impossible to open your eyes without seeing countless examples of graphic design. Good or bad, graphic design is everywhere. It has the power to be inspiring, empowering and enlightening. Done poorly, it…

Power of video

The power of video — Changing a nation’s behaviour in under 3 weeks

January 19, 2018 | 0 Comments

Video is perhaps the most powerful tool for engaging with an audience. It is a medium that connects people—one that can terrify, enlighten, educate and amuse. Most importantly of all, when used in conjunction with a truly great idea, video has the ability to change peoples’ behaviour. In April 1987, while the rest of the developed…

Emotional branding

Emotional branding

November 23, 2017 | 0 Comments

Branding is an essential ingredient for any company to connect with its customers, but it runs much deeper than just having a nice visual identity. Today’s discerning customer values quality, innovation and – perhaps above all – authenticity. We want to feel an emotional connection to the things we buy and companies we support. When…

Good web design

Web design: beauty is only skin deep

August 12, 2017 | 0 Comments

Web design encompasses more than just whether a website looks good or not. It aims to create a user experience that is both intuitive and effective. Good web design communicates your values and drives your customers to action. In the mid-1990s, long before the days of YouTube and Instagram, the internet was a very different…