Articles posted in Branding

Annual Report Design

Ten commandments of annual report design

July 24, 2018 |

The words ‘annual report’ can often conjure up images of encyclopaedic documents with page after page of uninspiring text and financial figures crammed from margin to margin. But this doesn’t necessarily need to be the case. Of course, when done poorly, annual reports can represent the heights (and depths) of the quintessentially boring ‘business report’.…

Emotional branding

Emotional branding

November 23, 2017 |

Branding is an essential ingredient for any company to connect with its customers, but it runs much deeper than just having a nice visual identity. Today’s discerning customer values quality, innovation and – perhaps above all – authenticity. We want to feel an emotional connection to the things we buy and companies we support. When…