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Power of video

The power of video — Changing a nation’s behaviour in under 3 weeks

January 19, 2018 | 0 Comments

Video is perhaps the most powerful tool for engaging with an audience. It is a medium that connects people—one that can terrify, enlighten, educate and amuse. Most importantly of all, when used in conjunction with a truly great idea, video has the ability to change peoples’ behaviour. In April 1987, while the rest of the developed…